Internal docs show Amazon is struggling to retain Alexa device users; in some years between 2018-2021, 15%-25% of new users were no longer active after one week (Priya Anand/Bloomberg)

Internal docs show Amazon is struggling to retain Alexa device users; in some years between 2018-2021, 15%-25% of new users were no longer active after one week (Priya Anand/Bloomberg)

Priya Anand / Bloomberg:

Internal docs show Amazon is struggling to retain Alexa device users; in some years between 2018-2021, 15%-25% of new users were no longer active after one week  —  Each holiday season since 2015, Amazon.com Inc. has counted on selling a lot of its Alexa voice-controlled smart speakers.